Artwork Details

What are files? What files do we take?

Let’s start from the beginning. Digital images come in many types, but the two most common formats on the web are JPG and PNG. In general, PNG is a higher-quality compression format. JPG images are generally of lower quality, but are faster to load. These factors affect whether you decide to use PNG or JPG, as does what the image contains and how it will be used.

If you are submitting a design to use to use for printing we suggest any of these file types: .png, .jpeg, .ai, .psd, and .pdf. 



Some quality is compromised when an image is converted to a JPG. The reason is because the compression is lossy, which means that certain unnecessary information is permanently deleted. A JPG does, however, allow you to create smaller file size than you could with a PNG.

When to use JPGs

  • Complex photographs with full colour (portraits, etc.) that do not need a transparent background can be used for direct to garment printing


PNG, on the other hand, is lossless compression type. This means it saves more data, and results in a higher image quality than you’ll typically see with a JPG. A PNG is also much less likely to be pixelated than a JPG.


When to use PNGs

  • When you are submitting a logo for printing – hard lines show up more clear

  • Logos or graphics that need a transparent background – with a PNG we are able to separate the background

  • Full chest prints that require large sizes – PNGs do not pixelate as much as JPGs